Vinavil

This poster demonstrates Ottinetti’s ability to combine bold typographic hierarchy with expressive imagery. The composition is anchored by the stark VINAVIL logotype, establishing immediate clarity, while a cluster of translucent containers—rendered with painterly intensity—introduces color, depth, and material presence.

The work translates an industrial product into a visual statement about substance and versatility, balancing precision with expressive abstraction. It reflects a broader shift in postwar advertising toward conceptual communication, where product qualities are conveyed through visual language rather than literal depiction.