TR45S - Tavolo Ribaltabile e Telecomandabile

This poster is structured around a bold typographic statement, with the oversized TR45S designation functioning as both headline and compositional anchor. Beneath it, the product is reduced to a series of overlapping geometric planes, suggesting mechanical form through abstraction rather than direct depiction. The controlled palette and layered transparency create depth while maintaining clarity, reinforcing the technical precision associated with the brand.

The work reflects Ottinetti’s ability to translate industrial complexity into a disciplined visual language. By integrating typography and form into a unified structure, the poster communicates function, innovation, and reliability without relying on literal representation. It exemplifies a broader mid-century shift toward conceptual and system-driven communication, where products are understood through their underlying logic rather than their surface appearance.